In this episode of the Peak Experience Podcast, Robert Forto interviews Chelsea Burns, a marketing psychologist with a focus on the intersection of psychology and marketing. Chelsea shares her academic journey, the importance of understanding the target audience, and the sense of belonging among female entrepreneurs. She discusses her recent study on female entrepreneurship, highlighting the impact of community and coaching on success. The conversation also delves into the nuances of psychological storytelling in marketing and the emotional aspects of consumer decision-making.
Takeaways
- Chelsea Burns combines marketing and psychology in her work.
- The sense of belonging is crucial for female entrepreneurs.
- Community and coaching significantly impact entrepreneurial success.
- Understanding your audience requires both internal and external perspectives.
- Emotional decision-making drives consumer behavior.
- Psychological storytelling enhances marketing effectiveness.
- Women entrepreneurs often face unique challenges and societal expectations.
- The importance of self-awareness in marketing strategies.
- Marketing messages should be tailored to different platforms.
- Change in marketing strategies may take time to show results.
Sound Bites
- “I help people in their marketing doing this.”
- “Human beings make emotionally driven decisions.”
- “Psychological storytelling is a real thing now.”
- “We buy because we feel it.”
- “There’s a lot of subtleties to this as well.”
- “Don’t stop because you don’t see change immediately.”
Resources
Marketing Psychologist Website: https://www.the-marketing-psychologist.com/
Mumford & Burns Consulting Website: https://www.mumfordburns.com/
LinkedIn: https://www.linkedin.com/in/chelseaburns26/
Instagram: https://www.instagram.com/the.marketing.psychologist/
Threads: https://www.threads.net/@the.marketing.psychologist
Chelsea Burns’ Bio
Chelsea Burns brings a profound understanding of human connection to the evolving landscape of business and entrepreneurship. Her groundbreaking research published as, “A Sense of Belonging: Understanding the Female Entrepreneur’s Connection to Self and Others,” reveals compelling insights into the transformative power of community and belonging – insights she now leverages to help female entrepreneurs thrive.
Chelsea is the CEO and founder of The Marketing Psychologist and the co-founder of Mumford & Burns Consulting. She serves as a consultant, coach, and researcher through the lens of marketing psychology. She has a Bachelor of Arts in Mass Media from Baker University and a Master of Science in Applied Psychology from the University of Southern California.